Magnum Solutions, Inc. is a
unique, full-service marketing group focused on meeting the critical needs
of clients to jump-start initiatives, innovate programs, and support all
elements of sales and marketing.
Highlights of our most recent
engagements at leading Fortune 500 companies include the following:
 Portfolio
Optimization - Initiated and established a Customer Relationship
Management (CRM) strategy to develop leads and event triggers via a
decision engine platform for investment consultants.
Inbound
Responsive Cross-Selling - Designed an information delivery
infrastructure to deploy sales opportunities to disparate front-end
systems and manage consumer offers across a financial services
franchise. Campaigns included multi-variate test cell development. Marketing
Campaign Development - Created and implemented all aspects of
acquisition and retention marketing through direct mail, outbound
telemarketing, inbound call centers, a retail branch network and Internet
channels. Marketing
Program Analytics - Originated test versus control customer P&L
and consumer behavior analysis for retail-wide marketing initiatives
(investments, deposit products, insurance, auto finance, credit card). E-business
Development - Constructed a platform to internally house Internet
aggregation information powered by the leading provider of account
aggregation services and established productionalized analysis processes
to leverage screen-shaped competitive data. Communication
Plan Development - Built a communication plan to differentiate
telecommunications products in a saturated and commoditized
environment, with a focus on competitive claims and product offers.
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